#12

Google Arts and Culture

Back to Life in Virtual Reality
Brand Activation
Key metric

Connected Experience Index Score [1]

649

Awards

D&AD QA

Wood Pencil

Agency

Google Creative Lab and Google Arts & Culture

Google Creative Lab Brings History Back To Life

Google Creative Lab were asked to create a way for people to discover Natural History on Google’s Arts & Culture platform.

Working with Natural History museums in Berlin and London, ‘Back to Life in Virtual Reality’ was created - two experiences where prehistoric beasts come back to life from museum fossils.

The virtual reality experience could be viewed anywhere using Google Cardboard, as well as in the museums themselves. This provided users with the only way to experience what it might have been like to be around these ancient beasts as they came face to face with extinct animals.

People could see how our actions impact species today - giving people a new way to experience the past and motivating them to help preserve life on our planet for the future.