#15

Google

Google Home UK Launch
Product Launch
Key metric

Connected Experience Index Score [1]

351

Awards

Drum Event Award

Product Launch/Relaunch Event of the Year Highly Commended

Agency

Jack Morton Worldwide

Google Go Screen-Free For Google Home UK Launch

Google Home had already launched in North America, so press and influencers knew about it and its features well. With Amazon Echo already having significant head start in the market, Google needed to change the conversation for the release of Google Home in the UK.

The technology launch was turned on its head and a social dining experience was created instead, centred around the conversation about how our relationship to the internet has been a solitary one with only a remote connection to others. Google Home was there to shift the paradigm in favour of our social selves: from individual, screen-based interactions to shared, human experiences.

Guests were encouraged to put away their screens and learn more about how social settings can be enhanced by technology.

The launch conversation was kept informal with just a presenter and the product and guests were invited into other rooms of Google’s ‘home’ to experience first-hand a more social application of the internet.