Virtual Aurality
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Key metric

Connected Experience Index Score [1]



Drum Event Award

B2C Experiential Brand Campaign/Event of the Year Winner

Drum Event Award

Sponsorship Activation/Event of the Year Winner

Drum Event Award

Innovative Activation/Event of the Year Highly Commended



Bose Re-Create Garage Using Sound

Bose wanted to transport fans closer to the things they love using purely sound and the power of their imaginations, calling the experience Virtual Aurality.

To do this they partnered with the Mercedes AMG Petronas Formula Oneā„¢ Team, to re-create every inch of their garage as a rich and detailed soundscape experience.