#19

Shell

Gravity Light
Pop Up
Key metric

Connected Experience Index Score [1]

234

Awards

Drum Event Award

Innovative Activation/Event of the Year Winner

Agency

JWT Live

Shell Light Up Rural Communities Using Gravity

Shell partnered with Gravity Light to develop their prototype product and create the first ever commercial launch.

The light itself was powered entirely by gravity

The Gravity Light was launched in an experiential roadshow, that travelled to 50 rural, off grid communities across Kenya.

The launch combined local musical performances, a story relay and the opening of a night study space, with all the lights powered solely by gravity.