#20

Ferrero Rocher

Dolce by Ferrero Rocher
Pop Up
Key metric

Connected Experience Index Score [1]

174

Awards

Campaign Event Awards

Brand Experience B2C Winner

Agency

Tracylocke

Ferrero Rocher Create Unique Dining Experience at Pop-Up Shop ‘Dolce by Ferrero Rocher’

Aiming to provide guests with a multi-layed dining experience, chocolate brand Ferrero Rocher, opened a pop-up ‘Dolce by Ferrero Rocher’ experience in London.

The experience took diners on a journey, encouraging them to discover the different elements of Ferrero Rocher chocolate through a de-construction of the famous chocolaty treat.

Guests got to indulge in five mini desserts, each one representing a separate layer of the Ferrero Rocher including a representation of the trademark gold foil as spun sugar dusted with edible gold glitter.