#22

Resident Evil 7

RE7: The Experience
Product Launch
Key metric

Connected Experience Index Score [1]

116

Awards

Campaign Event Awards

Creative Event of the Year Highly Commended

Agency

M&C Saatchi Experience

Resident Evil 7 Celebrate Video Game Launch With Immersive Escape Room Experience

An immersive horror-house-meets-escape-room event was created to celebrate the launch of video game Resident Evil 7: Biohazard.

Over four days in Shoreditch, members of the public were invited to enter the house as guests were thrown into the terrifying "real-life" experiences that unfolded around them and had to solve challenging puzzles through the physical exploration of each scene. This included creating poisons to sedate the actors as well as antidotes to heal the "wounded", with the primary aim to escape the house "alive".

The Sewergators lounge was opened, inviting the public to play the game with a beer, courtesy of drinks partner Kirin Ichiban.

On the launch night of the game, Gingerline delivered an immersive dining experience for key journalists, stakeholders and trade to celebrate the launch.