#25

Longleat

Festival of Light at Longleat
Branded Experience
Key metric

Connected Experience Index Score [1]

108

Awards

Drum Event Award

Large Event of the Year Highly Commended

Agency

Longleat

Festival of Light at Longleat As You’ve Never Seen It Before

The lantern experience was bigger and better than ever to celebrate 50 years of Lights at Longleat, the UK’s first and largest Chinese lantern festival.

The experience also marked another important event as Beatrix Potter celebrated its 150th anniversary with lanterns of classic characters from the tale.

Marking these important dates was a giant lantern birthday cake the size of Longleat House.

Guests could walk around the experience and immerse themselves in the enchanting world of lights.