#09

Samsung

Royal Blood
Branded Experience
Key metric

Connected Experience Index Score [1]

1,574

Awards

Campaign Event Awards

The Game Changer Highly Commended

Agency

Iris Worldwide

Connected Experience Index

Amplification score – 29 (#ranking: 9)

Sentiment Score – 55 (#ranking: 22)

Connected Experience Supercharge Index

Amplification supercharge score – 10% (#ranking: 10)

Sentiment supercharge score – 106% (#ranking: 9)

Samsung take to their infinite stage

To celebrate the launch of the Samsung Galaxy S8, rock band Royal Blood were convinced to share the first live “moment’ of their new album with Samsung - a first for the band as they’ve never partnered with a brand before.

The stage was set at an abandoned underground space beneath Islington Green, where a mind-blowing infinity stage was created to celebrate the infinity display on the new S8.

The ground-breaking launch show was watched by a live audience and supported by a 360° virtual-reality innovation and simultaneously live-streamed in 4K 360 across YouTube, Facebook and Periscope, achieving over a million views on the night.