#06

Samsung

Samsung Slider
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Key metric

Connected Experience Index Score [1]

5,575

Awards

Campaign Event Awards

Activation at a festival or public event Winner

Drum Event Award

Experiential Brand Activation at a Festival or large-scale event of the Year Winner

Agency

M&C Saatchi Sport & Entertainment

Amplification score – 86 (#ranking: 6)

Sentiment Score – 65 (#ranking: 9)

Amplification supercharge score – 24% (#ranking: 7)

Sentiment supercharge score – 129% (#ranking: 1)

Samsung redefine the meaning of ‘the best seats in the house’.

Samsung wanted to enhance the viewing experience of fans key passions and, in a UK first, the Samsung Slider arrived at Twickenham Stadium for the 2016 HSBC London Sevens.

The Samsung Slider’s innovative technology offered fans the chance to get closer to the action than ever before.

Ahead of the tournament, Samsung created a buzz around the arrival of the Slider to London, asking ‘What is the Slider?’ and getting people to play their consumer competition ‘Stop the Slider’ game.

A Sky Sports partnership saw the Slider featured live throughout the tournament weekend and an incredible 2,600 entries to win a seat on the Slider were made, through social and experiential competitions.

The hashtag #samsungslider outperformed the official London Sevens hashtag by 570%, racking up over 12 million social media impressions in the process.